Study on the role of WeChat platform on agricultural technology Extension
试论微信平台对农技推广的作用研究

摘要

由于信息化时代的来到，使资讯内涵传播更加丰富多彩，而微信等公共平台正是其中的典型代表。伴随移动科技以及新传媒科技的蓬勃发展，微信已成为了人类生活中十分关键的组成部分，在当前的新农村发展背景下，农业新技术引进也需要借助新的科技形式，才能实现更好的提升与发挥，而微信平台正是农业新技术引进的一条有效途径。文章在深入分析了农业新技术引进特点的基础上，更加详尽的介绍了微信平台对农业新技术引进的积极影响，及其对农业新技术引进的有效措施。

Abstract

Due to the advent of the information age, the connotation of information dissemination is more colorful, and public platforms such as wechat are the typical representatives.Along with the vigorous development of mobile technology and new media technology, WeChat has become a key part of human life, under the background of the current new rural development, new agricultural technology introduction also need to use new forms of science and technology, to achieve better promotion and play, and WeChat platform is an effective way to introduce new agricultural technology.On the basis of in-depth analysis of the characteristics of the introduction of new agricultural technology, this article introduces the positive influence of wechat platform on the introduction of new agricultural technology and its effective measures for the introduction of new agricultural technology in more detail.