Research on the path of rural industry revitalization driven by digital economy in Jinhua City
金华市数字经济驱动乡村产业振兴的路径研究

摘要

在乡村振兴背景下，我国乡村产业发展取得良好开端，如何促进乡村产业持续、健康、高质量发展，是当下经济学领域研究的热点。随着农村经营主体向规模化、专业化、产业化方式转变的过程中，乡村振兴面临的问题日益明显。而作为支持资源高效利用的活动的数字经济，通过拓展农村产业生产可能性边界，增加产品（服务）供给；节约农业生产成本和交易成本，降低产品（服务）价格；缓解信息不对称，提高产品（服务）质量和安全水平。为我国乡村产业振兴的发展提供了新思路。本文通过研究数字经济如何影响乡村产业振兴，对于我国利用数字经济实现乡村产业振兴有重要意义。

Abstract

In the context of rural revitalization, the development of rural industries in China has made a good start. How to promote sustainable, healthy, and high-quality development of rural industries is currently a hot research topic in the field of economics. With the transformation of rural business entities towards scale, specialization, and industrialization, the problems faced by rural revitalization are becoming increasingly apparent. As an activity that supports efficient resource utilization, the digital economy expands the potential boundaries of rural industrial production and increases the supply of products (services); Save agricultural production and transaction costs, and lower product (service) prices; Alleviate information asymmetry, improve product (service) quality and security level. This provides new ideas for the development of rural industrial revitalization in China. This article studies how the digital economy affects the revitalization of rural industries, which is of great significance for China to utilize the digital economy to achieve rural industrial revitalization.