Integrated pathways for the industrialization practices of regional characteristic cuisine: A case study of the "Jin Doudou" stone column potato Kong rice project
地域特色美食产业化实践的融合路径研究——以“金豆豆”石柱洋芋箜饭项目为例

摘要

在乡村振兴战略与消费升级背景下，地域特色美食的产业化发展成为激活乡村经济、传承传统文化的重要路径。文章以“金豆豆”石柱洋芋箜饭项目为例，探讨传统美食如何通过“文化赋能+商业创新”实现产业化突破。研究发现，该项目通过非遗技艺活态传承、标准化生产与数字化营销的融合，构建了“味觉记忆唤醒—文化价值转化—产业生态构建”的发展模式。文章采用案例分析与SWOT方法，揭示地域特色美食产业化的关键成功要素，为同类项目提供理论参考与实践路径，助力乡村产业振兴与非遗文化传承。

Abstract

Under the background of rural revitalization strategy and consumption upgrading, the industrialization of regional characteristic cuisine has become a critical pathway to activate rural economies and preserve traditional culture. Taking the "Jin Doudou" Stone Column Potato Kong Rice Project as a case study, this paper explores how traditional cuisine achieves industrial breakthroughs through "cultural empowerment + commercial innovation." The research reveals that the project constructs a development model of "taste memory awakening—cultural value transformation—industrial ecosystem construction" by integrating the dynamic inheritance of intangible cultural heritage (ICH) techniques, standardized production, and digital marketing. Utilizing case analysis and SWOT methodology, this study identifies key success factors for the industrialization of regional characteristic cuisine, providing theoretical references and practical pathways for similar projects. The findings aim to promote rural industrial revitalization and the inheritance of intangible cultural heritage.