Analysis of the development of mead and melomel industry in Shanxi province
山西蜂蜜酒、蜂蜜果酒产业发展分析

摘要

随着人们消费升级与健康饮食观念的不断深化，蜂蜜酒及其衍生品——蜂蜜果酒受到越来越多关注。作为酿酒产业大省，山西拥有丰富的蜜源、特色农产品资源和酿造产业基础。本文根据山西省蜂蜜酒和蜂蜜果酒的发展背景与产业基础，分析当前发展现状和未来发展前景，并对山西省蜂蜜酒、蜂蜜果酒产业的发展提出具体建议。研究认为，山西省在蜂蜜酒果酒领域具有先天资源优势，但若要实现规模化、品牌化、高附加值发展，还需在原料保障、酿造技术、品牌营销、产业链整合和政策法规等方面发力。

Abstract

With the continuous upgrading of people's consumption and the deepening of the concept of healthy diet, honey wine(mead) and its derivatives - honey fruit wine(melomel) - have got more and more attention. As a major province in the wine-making industry, Shanxi boasts abundant nectar sources, characteristic agricultural product resources and a solid foundation in the brewing industry. Based on the development background and industrial foundation of mead and melomel in Shanxi Province, the current development status and future prospects was analyzed in this article, and specific suggestions for the development of mead and melomel industries in Shanxi Province was putted forward. Researches show that there are inherent resource advantages in the field of mead and melomel in Shanxi Province. However, to achieve large-scale, brand-oriented and high value-added development, efforts still need to be made in aspects such as raw material guarantee, brewing technology, brand marketing, industrial chain integration and policy regulations.